The Slope
The Original Writing Slope Company, nestled within the picturesque landscapes of Dorset, UK, epitomises a small yet passionate team. Their unwavering commitment lies in championing the timeless art of correspondence, infusing it with elegance and sophistication. By seamlessly blending luxury stationery with the nostalgic charm of an antiquated slope, they endeavour to revive the tradition of handwritten communication in the digital age. Each meticulously crafted slope, adorned with intricate details and expert craftsmanship, serves not only as a functional tool but also as a symbol of reverence for the written word. Moreover, their ingenious incorporation of a clandestine compartment adds an element of intrigue, further enhancing the allure of their products. As guardians of tradition and purveyors of refined taste, The Company stands as a beacon, inspiring individuals to reconnect with the artistry and intimacy of correspondence.
Commercial Photograhy by Andy Whale FBIPP
CLIENT: The Original Writing Slope Company
THE BRIEF
I received a request to produce a set of images for this client, intended for their new website, social media, and blog articles. The primary aim was to generate images to promote product sales on Etsy. Before starting any new commission, I ensure to gather thorough background information about the client's company and its objectives.
THE APPROACH
Following the initial pre-shoot consultation, it became evident that the writing slope and it's contents met exceptionally high standards. Aidan, the company owner, is fervently committed to reviving the practice of handwriting with ink. All products, including the fountain pen, handmade paper, and the slope itself, are meticulously curated from top-tier suppliers in Italy.
I knew that the images had to reflect that quality.
I discussed shooting the objects on highly textured watercolour paper to enhance the project's handmade feel.
The lighting had to be soft but with some shadows.
We photographed each element separately and then as a whole.
OUTCOME AND REVIEW
All the images were supplied to the client, retouched, and high and low resolution digital files for online and print purposes.
Aidan was kind enough to leave me this review….
“I have a new product that I am selling on Etsy. It’s a bespoke writing slope with handmade paper, wax stamp, handmade paper, and a fountain pen. The objects are all very beautiful, and I wanted that to come over in the photographs. I spoke to Andy initially, and after we had a chat, I sent him some pictures of the objects. He suggested shooting the objects individually and as groups on textured watercolour paper.
When I arrived at the studio, he was ready with lighting and backgrounds already set up. I could see that he and his assistant Sophie knew what they were doing with the lighting camera angles and composition when I saw the first image come up on the computer screen.!!He produced a set of pictures for me that I am very happy with, and I know will help sell my products on Etsy and for all my advertising and marketing needs.”
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